A couple of months ago I shared a post called 5 Advantages Of Blogging Over Social Media. I absolutely loved your response and had in mind that I wanted to do it the other way around! If you’re interested in this topic, I would love for you to take a look at the prequel to this post once you’ve read this one. It’s linked right here.
So, let’s into it!
1) Instant Interactions
I tend to approach WordPress through the browser, not on the app. Therefore my responses will take longer. Whereas, for the most part, we use social media from our phones. I scroll through Instagram sometimes while I’m waiting for the bus. With some exceptions, Instagram comments tend to be shorter and easier to respond to. There’s an interaction almost suddenly after you post something. However blogs don’t have that element. Both sides are appreciated in their own way, but if you’re looking for instant growth you’re only going to do it with social media.
If I was purely relying on WordPress to promote my blog I wouldn’t be half as successful. But Instagram brought an added layer: more exposure, more traffic to my blog. And at the end of the day, it’s those things that will help you grow.
2) Goes Hand In Hand With Short Attention Spans
TikTok’s fame and phenomenon has not helped the concentration levels of social media users. You watch something for 15 seconds, process it, then move on.
Blogging isn’t the same. You have to READ and RESPOND with thoughtfulness. I feel like TikTok has destroyed the way we approach media but that’s a topic for another day…
TikTok is the best place to share content at the moment due to its success and appeal to the new approach to content consumption.
Let me have a go at explaining this…
You have to be really interested in a topic to take 2-5 minutes to read it (blogging)
But with social media you can see if you like something instantly, within about 15-30 seconds. If you don’t like it the you’ve not ‘wasted’ as much time.
So people prefer social media over blogging/articles/news sites (for the most part)
3) Easier To Gain Exposure
Daily active social media users are soaring to 3.5 billion and above. That’s 3.5 billion people you could be reaching out to. Another mind boggling statistic is an average of 3 hours, per person, is spent on social media every day. They could spend all of those 3 hours on YOU.
On the other hand, there are 500 million blogs existent in the world. Compared to 1 billion Instagram users in the same year. Not all of those blogs are active… so I guess Instagram is the place to head if you want to blow up.
4) Informal Brings Element Of “Friendship” Between Customer and Seller (You!)
I wouldn’t say informal, but there’s more room to be chatty and casual on Instagram whereas blogging feels a tad more formal (this blog isn’t formal of course, I hope none of you are afraid to chat with me!). This relationship dynamic makes it quicker and easier to make bonds, and sales.
5) Snippets Of Info VS Bulky Post No-One Is Arsed To Read
Social media, for the most part, gives a few sentences of easy-to-consume info at a time. Blogging expands on those points more frequently than an Insta post would, bringing more resistance between reading the title and going on to read the post. My content wouldn’t suit solely being on Instagram. It’s really difficult for me to compress what I’m trying to say without skipping over valuable parts of information.
I don’t know if I agree that everything I’ve said makes social media better than blogging. Please leave your opinions down below!
I love blogging and social media equally, and for different reasons. They’re both very versatile. They both make it easy to interact with new people. They both have valuable content. They both have a vast expanse of content.
It’s always a good idea to experiment with both and see what is best for you.
But at the end of the day, what would choose to keep? Blogging or social media?
I’d keep blogging. All the way.
P.S For the purpose of the post, I have discussed blogging not being social media. There’s a similar debate for YouTube. Is YouTube social media? I don’t really know what defines them but I would class them differently. YouTube and blogging in one category, Instagram and Facebook in another. What I said about attention spans leads me to this decision. Instagram and TikTok are quick to consume whereas blog posts and YouTube videos are not. Equal amount of work goes into all of them, however! Just because a YouTube video is 15 minutes and a TikTok is 15 seconds doesn’t make one easier to make than the other!
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