5 Advantages of Blogging Over Social Media | How To Grow Your Brand

Hello everyone! Welcome back to my blog. You all know I love adding a question to the end of my blog posts. On last Friday’s post I posed the question, ‘which do you prefer: blogging or social media?’. The response I had was pro-blogging. That’s how the idea to write this post came about! I don’t want to appear biased, because I myself use Instagram and Pinterest a lot. I will make a part two to this 5 Advantages Of Social Media Over Blogging. Let me know if you’d like to see that!

Without further ado, let’s get into it. 

The Blogging Algorithm Works

First and foremost, with blogging the algorithm works. Any of you who use Instagram will know it takes a lot of trial and error to finally have a post ‘blow up’. With blogging, as long as you are equipped with the right tools, your blog post can easily blow up. If it is good content it will be pushed to the top of search results, be over everyone’s Pinterest feed, and get good response. My yoga post, that I made at the start of the year, astonished me by getting over a 100 likes (when I usually get 20). It took off because I added the right tags, quality photos and conveyed a positive message. Unlike with Instagram, where a post can have all the correct criteria, yet still flop.

There’s More Diversity 

There is more diversity in the blogosphere! I am using Instagram as my main social media to compare to, here. Instagram finely tunes what posts you like to display more posts like that. Okay, that made no sense. Even I had to read it twice. For example, if you like a cat photo, you will be shown more cat photos. However in blogging you are displayed many different types of material. Your feed is only full of things you follow – so you are in control of what it looks like.

You Can Make Strong Bonds Faster

Now this is a controversial one: you can build stronger bonds through blogging than you can on social media. Please don’t come for me on this. I have made the best, kindest, most amazing Internet best friend through social media and emails. Her name is Florence, and we’ve been friends for more than 3 years. It’s not impossible to build close friends through social media. However, in a short time frame, clients can communicate better with you through a blog post than an Instagram caption. If you want to start a business, creating a blog is the easiest way to make reliable, honest customers. Social media, on the other hand, is a bit hit or miss. A Tweet is so short, how can you convey your business’ message in 180 characters?

You Don’t ‘Scroll’ Through Blog Posts

Tying in with the previous statement, people don’t skip over blog posts. You don’t just scroll through. Once you’ve read the first paragraph, you stay until the end. Unlike with Twitter or Instagram, you can’t keep flicking past until you find something intriguing. Honestly, I don’t read every Instagram caption I see. With blog posts I do. Now that might just be a me thing, but after consulting a few people on Instagram I’ve learned that I’m not alone. If you’re wanting to really make an impact with your writings, a blog is the route to go down. I know lots of people make a success from Instagram, I’m not denying that, but I think an accompanying blog does no harm. I have an Instagram with almost 1.5k followers (thank you so, so much for that) but what is the main focus? My blog!

Blogs. Retain. Audiences. 

It’s much easier to retain an audience with blogging. With Instagram people come and go: my core Instagram supporters are all those who also read my blog. Some blog readers have been here since the beginning (I see you Maryam and Caz) but I could scroll back to an old Instagram post and see a commenter that I’ve not heard from in ages. There’s none of that ‘follow for follow’ culture in blogging, which I’m super thankful for.

I loved writing this post so much, so I hope you also loved reading it! Don’t forget I will be doing a part two, so you better stay tuned for that. In relation to today’s post, I’m going to link my social medias here:

What is your favourite social media platform?

Hope you all have an awesome Wednesday, packed full of positivity. In response to this posts question, I think I’m going to have to say Pinterest is my favourite social media. If you do have a Pinterest, feel free to follow me then I can follow you back! I only started it up last week but I’m loving it so far. 

catherine x

22 thoughts on “5 Advantages of Blogging Over Social Media | How To Grow Your Brand

    • Aww I’m glad you’re in just as positive a blogging space as me! I’m sure there are some negative aspects in the blogging community, but I fortunately don’t experience them 🙂 x


  1. I agree with everything especially the “stronger bond” part, but I think there are a lot of blogger who just scroll through blog post too. Just the other day someone liked practically all my post and commented on the latest one asking if I can subscribe to their blog, read and comment without a single word about the 24words post.
    And although you may retain audiences while they are blogging it’s just as easy to lose them too because it’s easier to get burned out…
    Love the post though ❤

    Liked by 1 person

    • I never realised! I suppose it just shows what a positive blogging space I must be in. Argh, that is annoying. I could have definitely worded it better. With blogging I find followers are more loyal, whereas I can have a person on Instagram that comments ‘beautiful’ in the comments on every post. With WordPress I don’t get that, and on the odd occasion it does happen, that person seems to leave after a while. Glad you liked the post anyways! Have a good day 🙂


  2. I totally agree on all of these. Especially about making stronger bonds- I feel like I have actually made connections on here and have been able to even make friends. On social media I feel like people don’t even really read your posts- they just like/follow for a like/follow back. I also agree that the algorithm works- after making SEO friendly changes I have almost tripled my traffic in a matter of a few weeks whereas on social media no matter how hard I work it takes forever for my page to grow.

    I also wanted to let you know that I think you have a beautiful blog and are a beautiful person inside and out and that’s why I have nominated you for the Beautiful Blogger award https://lifesfinewhine.com/2020/08/16/beautiful-blogger-award/
    I would be honoured if you accept the nomination but I totally understand if you don’t.

    Liked by 1 person

    • It’s so true! Even I don’t read the captions of every single person’s posts. I feel like I have made a very strong bond online – we’ve been messaging each other for 4 and a bit years and I definitely would say we’re friends. I don’t know anything about SEO, but my blog does come up first in search on Google? I don’t know what that means though. Aww, thank you for the nomination! I love writing award posts. Going to check it out now :))

      Liked by 1 person

      • Yeah I absolutely agree! I think it’s just easier to make friends here because we end up having actual conversations. Like you said we’ve been talking for a little over four years and have been able to get to know each other better but on social media you can’t really talk to people the way you do here.
        That means your site has been indexed by Google which is definitely a good thing!
        You’re welcome and can’t wait to read your award post!

        Liked by 1 person

  3. I agree with this and is one I can relate to! I agree with the fact that you don’t scroll through blog posts, with Facebook I barely read anything in my feed properly, with blog posts I properly read a lot of them that I see! Thats a key difference!

    I think another advantage of blogging is that it is easier for people to express their feelings and low points via writing a blog, with social media I rarely see anyone talking about their low points!

    Liked by 1 person

  4. I agree with EVERY point that you said, especially that blogs retain audiences. My reasoning for it: blogging is long-form content. It allows us to truly talk about our opinions and allow people to know us. It’s why I prefer finding new blogs to follow than finding new people on social media. Blogs allow for more connections than social media which is made for short content with short lifespans.

    Liked by 1 person

  5. Pingback: August Highlights – the wordy habitat

  6. You make some good points about the relationships that are built up in the blogging world. I’ve been a hobby blogger for 7 years so for me it’s not about my brand. It’s just about sharing photos, stories and opinions.
    It’s been very much on the minds of the group of bloggers I follow lately because many of us feel that the changes that WordPress is making, the Gutenberg editor for example, are making it harder for us to do what we love to do.

    Liked by 1 person

    • Neither is it for me! I simply do it for fun but having a large audience isn’t something I’m opposed to. It’s nice to know those select few people who do follow me I have a stronger connection with 🙂 Thank you for stopping by. Oh yes, I completely agree the block editor is a pain. Still – I’m glad I have someplace to share my words x

      Liked by 1 person

  7. Pingback: 5 Advantages Of Social Media Over Blogging (To Grow Your Brand) | Cath Jane Blog

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