Water, water, water. Fundamental for our survival yet used so carelessly. Water, water, water. Everyday we use this precious resource without even knowing it. How long is it going to take for people to realise that everything we do has an impact?

How many people in India don’t have access to clean water? Go on, have a guess! 100 million. 100 million people who don’t have access to the stuff we have so easily. Another statistic? Sure! 20,000 litres of water is used to produce 1 kilogram of cotton. So, it won’t come as a shock to you when I say that the fashion industry is one of the most water-using industries across the globe.

Fast fashion. We’ve all heard of it and most of us shop it. The fast fashion industry is really the culprit for the large amounts of water used by the fashion industry. The industrial-sized dyeing processes, the mass scale production using inorganic fibres, the list just goes on. Water, water, water, when will we stop taking it for granted? Let us not pretend that the problem lies just with these fashion brands, it is also the product of consumerism.

Scary word right? It makes your everyday Topshop or Primark shopper be turned into a monster before your very eyes. We’re all consumers and that isn’t going to change. But, there are ways to be a mindful consumer and stop using that precious jewel known as water. Thrifting. I know, certainly for me, buying from charity shops was always looked down on as something that was done by people who couldn’t afford normal clothes. Yet, this trend of sustainability has brought new life into these shops and created a new approach. Buying second-hand clothes means not using more water for new garments.

Try bringing a new lease of life into your clothes! Thrift-flip your old clothes! Or even try to buy slow fashion. This gets very expensive quickly, but that means a balance between the two. If you are going to buy fast fashion, do it as an investment and cut down on other pieces.

Water, water, water. We need it more than you would know, so save it and treasure it. Water, water, water…

Thank you for reading today’s post, written by the wonderful Millie! Millie is a small content creator who regularly posts on her blog, Instagram and YouTube channel. Her blog is focused around fashion design, and through her platforms she is actively spreading the word about fast fashion and why it should end. Her profiles are inspiring and informative – the perfect blend for success. Please support her journey by clicking here! I would like to personally thank Millie for writing on my blog because you are such a huge inspiration for me!

Next week’s post is all about bath bombs and their danger to our planet. Stay tuned!

Do you buy second-hand clothes? How are you going to stop investing in fast fashion, taking inspiration from this post?

catherine x

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